Optimizing health claims for a multinational manufacturer
A global, fortune-500 company sought to evaluate a wide range of health-related claims across various brands, including cereals, meals, snacks, and yogurt, to determine which would resonate most with…
Fine-tuning creative with moment-by-moment feedback
In the competitive world of advertising, understanding how audiences react to every moment of your creative is critical. Major advertisers partnered with Magid to develop a reliable and objective method to…
The power of compelling content and strategic positioning in national broadcast news
In a fiercely competitive news landscape, one broadcaster had a clear goal: to secure a top position among national news channels. Achieving this required more than just strong programming; it called for a…
Optimizing ad campaigns: how market-leading soda brand evaluated and enhanced creative impact
In the competitive world of consumer goods, effective advertising can make all the difference. This soda brand team recognized it and partnered with Magid to create a more consistent process for evaluating…
Enhancing Customer Satisfaction by Identifying Shopper High Points & Pain Points
A national retailer wanted to better understand their customers’ shopping experiences to learn what shoppers loved most about their stores and what left them frustrated. This deeper insight would allow the…
Refining Seasonal Advertising Campaigns Through Consumer Feedback
A major global food and beverage brand needed to refine its seasonal advertising campaigns by gathering consumer input. The goal was to evaluate the overall effectiveness of each campaign, focusing on key…
Building a multi-line brand architecture for a purpose-driven financial firm
In the competitive world of financial services, standing out is essential. A purpose-driven financial services firm recognized this and sought to develop a compelling, ownable brand positioning that would…
A Local Business Transforms its Approach by Refocusing on Consumer Needs and Preferences
With news and information becoming increasingly important, a legacy medium was struggling to keep up with the demand for local content in a major metro. To address this, Magid worked with the client to…
How a media company elevates brand strategy to drive higher CPMs and audience growth
In the highly competitive television landscape, one media company faced the challenge of increasing its CPMs while attracting a more youthful and upscale demographic. Recognizing the need for a refined…
Regaining Market Leadership by Establishing Brand Indispensability
In the wake of the pandemic, a major packaged salty snack brand faced significant challenges in retaining consumer loyalty. With competition from private labels intensifying, the brand needed to reassess its…