How a media company elevates brand strategy to drive higher CPMs and audience growth

In the highly competitive television landscape, one media company faced the challenge of increasing its CPMs while attracting a more youthful and upscale demographic. Recognizing the need for a refined content strategy, they partnered with Magid and leveraged the power of EmotionalDNA® to achieve these goals.

Using EmotionalDNA® as a content filter, the brand identified the emotional attributes—such as Relatability and Heart—that resonated most with their desired audience. By adjusting their content to align with these emotional drivers, they could create programming that was both original and deeply engaging. Magid’s ongoing analysis ensured that the network’s brand perception evolved in line with its strategic goals.

The results were impressive. The brand not only raised CPMs but also attracted more upscale advertisers. The network became the only one in its competitive set to significantly increase its “younger demographic” audience size. Year-over-year ratings and retention also saw substantial growth. Additionally, their Network Evaluation rank improved from #87 to #42 in just three years.