Refining Seasonal Advertising Campaigns Through Consumer Feedback

Refining Seasonal Advertising Campaigns Through Consumer Feedback

A major global food and beverage brand needed to refine its seasonal advertising campaigns by gathering consumer input. The goal was to evaluate the overall effectiveness of each campaign, focusing on key areas like memorability, emotional resonance, purchase intent, and likeability. Magid was tasked with assessing strengths and identifying opportunities to optimize the ads.

Magid engaged with category purchasers, using qualitative and quantitative research to understand how different aspects of the campaign’s storyboards drove key performance indicators (KPIs). This allowed the team to highlight the specific directions that resonated best with consumers and provided clear paths for optimization.

By conducting in-depth analysis, Magid provided the client with a detailed understanding of what worked in each storyboard and where improvements could be made. This helped refine visuals and messaging to increase overall appeal. Armed with this data, the client was able to proceed with final production, confident that their campaign would drive stronger engagement and purchase intent.