Fine-tuning creative with moment-by-moment feedback

In the competitive world of advertising, understanding how audiences react to every moment of your creative is critical. Major advertisers partnered with Magid to develop a reliable and objective method to measure emotional responses to their ads in real-time, optimizing impact and effectiveness.

Using qualitative testing, Magid gathered insights from groups of 35 consumers, capturing their emotional reactions—thumbs up or thumbs down—throughout the duration of each ad. This method allowed for a deep dive into problem areas within the ads, ensuring that every second resonates with the audience.

Over the course of the project, Magid tested more than 5,800 ads with 920 advertisers, gathering invaluable data on what works and what doesn’t. With this detailed feedback, Magid’s expert team provided actionable recommendations to enhance ads, helping advertisers connect more deeply with their audiences.

As a result, advertisers received precise guidance on refining their creative, ensuring that each ad not only reaches its audience but leaves a lasting impression.