A Local Business Transforms its Approach by Refocusing on Consumer Needs and Preferences

With news and information becoming increasingly important, a legacy medium was struggling to keep up with the demand for local content in a major metro. To address this, Magid worked with the client to refocus on consumer demands, preferences, and expectations for television content. The goal was to evolve the client’s brand and re-engage the audience through a more consumer-centric approach.

Magid’s process began with a co-creation session, where audience insights and market data were synthesized into a clear and actionable framework. This structured approach helped define a forward-facing value proposition that aligned with the highest-order consumer needs. By focusing on specific programming and identifying the gaps in the current product set, Magid was able to guide the client toward tactical solutions and a refined action plan.

The new consumer-centric direction included a deeper understanding of different viewing dayparts, ensuring that content was tailored to the right audience at the right time. The evolved strategy led to a clear alignment between the client’s brand and the needs of the audience, driving improved engagement and viewership.