Optimizing ad campaigns: how market-leading soda brand evaluated and enhanced creative impact

In the competitive world of consumer goods, effective advertising can make all the difference. This soda brand team recognized it and partnered with Magid to create a more consistent process for evaluating their advertising campaigns. Their goal? To measure what truly matters to consumers—impact, motivation, and message fit.

Magid developed a proprietary framework tailored to the company’s needs. This framework was applied across various ad campaigns, with targeted groups providing qualitative feedback. By assessing these campaigns against key criteria, Magid was able to provide substantive recommendations that optimized the creative output from a consumer perspective.

The initiative didn’t stop there. Internal brand teams were educated on how best to manage and leverage research for better creative decisions moving forward. The result was a series of ad concepts that were more aligned with consumer expectations, ensuring the messaging hit the mark.