Quantitative Research
Leverage Magid’s advanced quantitative research to unlock data-driven strategic insights.
Transform loads of data into strategic gold
In today’s data-driven world, the ability to convert vast amounts of data into actionable insights is crucial. Magid’s quantitative research services empower you to harness data with precision, driving strategic decisions and market success.
Importance vs. Performance Gaps
Leverage analysis to pinpoint and bridge crucial gaps between customer expectations and actual performance.
TURF / Shapley Value Analysis
Optimize your product portfolio and marketing reach with advanced TURF analysis and Shapley Value calculations.
Predictive and Descriptive Modeling
Utilize advanced cutting-edge predictive modeling to predict outcomes, classify events or segments, and cluster consumers, topics, or products.
Data Integration
Integrate disparate data sources into a coherent framework for a holistic view of business analytics.
Brand Maps
Create detailed brand maps to clearly visualize and position your brand in the competitive field.
Driver Analysis
Pinpoint key factors driving consumer decisions with sophisticated analysis, informing targeted marketing approaches.
Advanced Choice Modeling and MaxDiff
Differentiate and prioritize product features and marketing messages with precision using MaxDiff and advanced choice modeling.
Magid knows Quantitative Research
Latest News + Insights
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Announcing AccuracyCheck: The First AI Hallucination Detector for Newsrooms
Journalists are stretched thin. AI can give them back time to focus on quality storytelling and community impact by taking care of routine tasks. It seems like a perfect match. However, without…
When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
