Qualitative Research
Unlock unique consumer insights with Magid’s advanced qualitative research techniques.
Tap into new consumer truths faster than your competition
In a market where consumer preferences are constantly shifting, gaining deep, actionable insights quickly is essential. Magid’s advanced qualitative research methods provide rich consumer feedback and uncover authentic behaviors, empowering you to stay ahead of the competition.
Online Qualitative
Gather rich consumer feedback through sophisticated online qualitative research methods, facilitating strategic development.
Digital Ethnography
Explore authentic consumer behaviors in their natural digital environment with insightful ethnographic research methods.
Ideation and Co-Creation
Stimulate creativity and collaborative innovation through structured ideation workshops and co-creation platforms with stakeholders.
Focus Groups
Gain targeted insights from meticulously orchestrated focus groups that inform and empower business strategies.
1-on-1s / IDIs
Delve into personal narratives to extract deeper insights through well-conducted, in-depth one-on-one interviews.
In Context
Understand real-world user interactions by carefully analyzing behaviors and preferences during authentic moments of experience.
Transform insight into action
With Magid, unlock the full potential of humanized data to drive your business forward. As the premier consumer intelligence and business solutions company, we empower you to deeply understand your audience. Through our activation strategies, we help you craft experiences and content that resonate and deliver tangible results.
Together, let's overcome challenges and transform opportunities into success stories.
Magid knows Qualitative Research
Latest News + Insights
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Broadcast TV’s Crossroads: Why Magid Says “Don’t Conflate Static with Strong”
At NAB 2025, Magid shared new insights on the future of local broadcasting—and why bold action, not just survival, is needed. A Sobering Reality: The Industry’s “Pyrrhic Victory” At the recent…
Magid’s EmotionalDNA® Reveals a Hidden Thread Between Football and Anime Fandom
At first glance, football and anime seem worlds apart. Until you understand what emotionally drives the fans of each. There are few things in media that feel further apart than football and anime. One is…
The 95% Factor for Marketers: The Untapped Power of Emotional Branding
In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…
