Qualitative Research
Unlock unique consumer insights with Magid’s advanced qualitative research techniques.
Tap into new consumer truths faster than your competition
In a market where consumer preferences are constantly shifting, gaining deep, actionable insights quickly is essential. Magid’s advanced qualitative research methods provide rich consumer feedback and uncover authentic behaviors, empowering you to stay ahead of the competition.
Online Qualitative
Gather rich consumer feedback through sophisticated online qualitative research methods, facilitating strategic development.
Digital Ethnography
Explore authentic consumer behaviors in their natural digital environment with insightful ethnographic research methods.
Ideation and Co-Creation
Stimulate creativity and collaborative innovation through structured ideation workshops and co-creation platforms with stakeholders.
Focus Groups
Gain targeted insights from meticulously orchestrated focus groups that inform and empower business strategies.
1-on-1s / IDIs
Delve into personal narratives to extract deeper insights through well-conducted, in-depth one-on-one interviews.
In Context
Understand real-world user interactions by carefully analyzing behaviors and preferences during authentic moments of experience.
Transform insight into action
With Magid, unlock the full potential of humanized data to drive your business forward. As the premier consumer intelligence and business solutions company, we empower you to deeply understand your audience. Through our activation strategies, we help you craft experiences and content that resonate and deliver tangible results.
Together, let's overcome challenges and transform opportunities into success stories.
Magid knows Qualitative Research
Latest News + Insights
View all
Have a Coke and a… Simile?
For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…
Embrace the New Consumer: Gain Insights from the Magid Consumer Zeitgeist Report
As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a…
Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…