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The 95% Factor for Marketers: The Untapped Power of Emotional Branding
In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…
By Bobby LaCivita
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04/29/25
Who’s winning in specialty hardware retail?
While the big national hardware retailers may have near ubiquitous awareness, another segment of the hardware market is far more important to the millions of Americans who are in the trades or are amateur…
By Brent Magid
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04/28/25
What’s Really Going on With Delta Air Lines?
Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…
By Brent Magid
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04/23/25