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Consumer and Client Industry and Product Insights
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Latest News + Insights
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How Brands Can Avoid “Surprises” and “Voice Drift” in the AI Era
Surprises aren’t always delightful. Especially when it comes to branding. A social post that sounds off. A headline that doesn’t feel like you. An email where the tone drifts just enough to make readers…

5 Ways the Happiest Content Creators Are Using AI
You could say most of the news about AI so far has been rather mixed: increases in productivity but also uncertainty around adoption and questions around security, etc. When used correctly, AI isn’t…

The Collaborator Advantage: Precision, Power, and Professionalism
Successful content organizations—be they marketing, entertainment content or news—need to produce a lot of content to feed the requirements of today’s landscape. That makes the demands on…
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