Introducing:
Enhance emotional connection between content, brands, and people
In today’s ultra competitive landscape, earning attention is a superpower. EmotionalDNA® helps you understand what evokes emotions and ultimately what sentimentalities drive consumer behavior, the key to reaching, keeping, and (re)engaging your audience.
Transforming challenges into opportunities
We solve modern challenges by using EmotionalDNA to turn them into strategic advantages.
By prioritizing content that maximizes audience acquisition and retention, you can keep viewers engaged while ensuring brand alignment across your platform. EmotionalDNA also boosts ad sales by aligning the emotional signatures of ads with content, creating compelling stories that resonate with brands. It helps you maximize marketing ROI by matching promotional content with not just emotional contexts, but also with the sentimentality, or core connection, behind each emotion. This is key to driving better performance and audience engagement.
In content sales, EmotionalDNA identifies ideal buyers and maximizes deal value through strategic alignment. It also supports IP expansion by tracking engagement, understanding audience drivers, and forecasting growth opportunities. Additionally, EmotionalDNA enhances recommendation engines with emotional data, improving the consumer experience, and its Profit Maximizer predicts key performance metrics by integrating emotional metadata with historical data.
How it works
Through continuous collection of thousands of respondent data points, we measure every show, movie, network, platform, and hundreds of brands and ads through our disciplined methodology, capturing emotional and performance data and the sentimentality behind each emotion that delivers unparalleled solutions across multiple business units:
Emotional Signatures
A unique measure of performance based on emotional attributes and dimensions relative to the content landscape
Content Power Scores
Assess the reach, engagement, and power of thousands of film and television titles, and how well they can attract or retain an audience, using our proprietary aggregated metric.
Intentionality Index
A proprietary measure of viewer engagement based on 14 behavioral and attitudinal interactions, encompassing direct engagement, social interaction, and promotional influence on others.
Proximity Matrix
Discover what shows, platforms, and brands are most similar – and how they differ- to any given piece of content. Optimize sponsorship and brand integration value by identifying which brands best align and complement each other.
EmotionalDNA delivers insight into consumers' emotional responses to TV shows and movies and how they drive choice, engagement, and fandom.
With an eDNA subscription, you’ll have access to transformative predictive power and value-maximizing solutions via an easy-to-use platform, and a team of expert engineers, consultants, and data scientists.
Precise Audience Insights
EmotionalDNA offers nuanced profiles of advanced audience segments, helping you to develop emotionally focused content and marketing strategies that deliver stronger results. With eDNA, you can build these strategies with precision.
Content Strategy Optimization
With EmotionalDNA, you can perfect your content lineup using a data-driven approach. Select, develop, and promote programming that engages your viewers on an emotional and behavioral levels. Our analyses empower you to match your brand with the content that resonates the most with your target audience.
Editorial Curation
Increase platform stickiness and keep your audiences engaged for longer periods of time: Add the human element of emotions to organize and categorize content in addition to traditional components like genre, talent, and subject matter.
Content Acquisition
Quickly evaluate large volumes of series and movies and determine if they are the right fit using eDNAs key performance metrics and emotional proximity analysis. EmotionalDNA can help you understand the engagement, reach and emotional fit of content and channels.
Enhanced Marketing Effectiveness
Craft marketing campaigns that strike a chord. EmotionalDNA guides the creation of powerful marketing narratives designed to appeal directly to the emotions of prospective viewers. We enable you to fine-tune your messaging for maximum impact, ensuring every dollar of your marketing budget is spent wisely.
Brand and Portfolio Health
Track a platform or network’s brand and its portfolio of content and channels to see how it is resonating with viewers. Adjust your strategy based on how the audience is perceiving your brand over time versus your competitive set.
Whitespace Opportunities
Identify and exploit whitespace opportunities by identifying the emotional clusters of content within a genre that resonate most with viewers.
Revenue Growth Opportunities
EmotionalDNA helps you not only attract but also monetize your audience effectively. We equip you with the ad sales stories which reveal to advertisers the value of your content and how the emotional responses align with their brands.
Advanced Predictive Analytics
Leverage the predictive power of EmotionalDNA to anticipate trends and content performance. With our sophisticated algorithms, be the first to know — and act on — potential IP expansion, forecast financial outcomes, and enhance your recommendation engines.
A Powerful Data Set
EmotionalDNA is underpinned by a vast and continuously growing pool of data, delivering real-time insights into emotional responses. This data richness translates into actionable intelligence, giving your brand the edge in a content-saturated market.
Partner with EmotionalDNA to unlock the full potential of your entertainment properties. Whether you want to amplify your reach, tailor your content, or refine your monetization strategies, EmotionalDNA is here to guide you towards emotionally intelligent decisions in the ever-evolving entertainment landscape.
Experience how EmotionalDNA can revolutionize the way you connect with your audience.
Are you ready to grow your business?
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Schedule a free demo
Free
In a brief overview with one of our experts, you’ll see the breadth and depth of “Why Data,” and learn how it provides transformative solutions for your content development, acquisition and distribution strategies, and more.
See what eDNA can do for you
Custom pricing
Unlock the full potential of EmotionalDNA with a customized consultation tailored to your needs. Our experts will dive into your specific challenges and goals, showcasing how eDNA can deliver actionable insights and drive results in content strategy, marketing, and ad sales. Benefit from tailored recommendations, strategic roadmaps, and ongoing consultative support.
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