Introducing:
A better way to understand consumers, build brand partners, and improve media
Brand eDNA™ is the only data set that captures performance and emotional data on more than 700 brands across 38 categories. A deep, validated data set that can be used for customer analysis or on-going use via our on-demand platform.
Brand is perception. Do you know yours?
Traditional brand tracking was created to measure how brands think they should be perceived, not how they are really perceived in the marketplace. Magid has found that today’s consumers describe brands using a more complex mix of emotional drivers, born of their consumption across all brands and categories.
Brand eDNA solves these problems by providing brand clarity and identifying opportunities across all brands that consumers engage with daily.
Brand eDNA is a powerful data platform that codifies, quantifies and ranks the underlying emotional drivers of brand value. We capture the emotional connection consumers have with over 700 brands, sports teams and select celebrities in 30 categories, creating a foundational tool for building brand strength, better partnerships, better messaging and effective brand strategy.
Harnessing the power of emotional data
Comprehensive Data Set
Brand eDNA codifies, quantifies, and ranks the underlying emotional drivers of brand value. We capture the emotional connection consumers have with over 700 brands, sports teams, and select celebrities across 30 categories.
Cross-Categorical Comparisons
Measure cross-categorical comparisons against other brands, film and television IP, plus additional performance, behavioral, and attitudinal data.
Key Performance Metrics
Includes over 60 different brand attributes: Brand love, Awareness, Brand Affinity, Brand Trust, Brand Values, Brand Uniqueness, Likelihood to Recommend (NPS), Participate in Rewards Program, Re-purchase Intent, Replaceability, and more.
Advanced Analytical Tools
Utilize Magid’s proprietary tools to gather and analyze data, providing detailed insights into brand perception and performance.
Quarterly Data Collection
Data is collected and updated quarterly, ensuring you always have the most current insights.
Maximizing brand potential with Brand eDNA
Actionable Brand Insights
Gain a holistic view of brand perception, health, and market position as seen by consumers. Use these insights to refine brand objectives and identity.
Strategic Partnership Opportunities
Empower your marketing to identify and execute data-driven strategic partnerships. Grow your customer base and market share by leveraging key similarities and differences between brands.
Ad Sales Optimization
Unlock the power of Magid’s full eDNA library to identify the best content for partnerships and sponsorships, increasing ROI and customer engagement.
Enhanced Brand Strategy
Track and adjust your strategy based on how the audience perceives your brand over time versus your competitive set.
Custom Solutions + Expert Support
Benefit from customizable insights and flexible profiling. Brand eDNA allows you to tailor your approach to your unique business needs, ensuring maximum impact.
Magid’s team of experts gives you the support you need to get the most out of Brand eDNA, helping you turn insights into action, driving your business growth.
By integrating Brand eDNA into your strategy, you unlock the potential of emotional insights to drive engagement, differentiation, and growth. Discover how Brand eDNA can transform your approach and elevate your business.
Let’s get your brand talked about
See firsthand how Brand eDNA can transform your brand into a powerhouse through powerful insights you won’t find elsewhere.
Learn more
Free
Schedule a free demo with one of our experts to unlock a new level of your brand. Discover how Brand eDNA can enhance your brand perception, optimize ad sales, and provide actionable insights to drive growth.
See what Brand eDNA can do for you
Custom pricing
Unlock the full potential of Brand eDNA with a personalized consultation. Our experts will dive into your business challenges and strategize ways to help elevate your brand’s market position, enhance your partnerships, and optimize ad sales using our comprehensive emotional data set.
Latest News + Insights
View all
Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…