Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…

“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…

Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…

What’s become hotter than Electric Vehicles? Emotional Value: the most important EV!  Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…

Churn may not be the sexiest topic but it is a known industry issue – and one of the things Wall Street worries about for the streaming industry. For one, it drives up subscriber acquisition costs because…

The Digital Divide has officially been bridged –  there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal…

When brands embrace community values, customers feel more emotionally connected and appreciated, which boosts their trust, loyalty, and investment in the brand. We’ve heard this time and time again from…

As a streaming company sought to expand its sports content offerings, the challenge was clear: how could they position themselves as the ultimate destination for sports streaming, and why should advertisers…