For podcasters, creativity isn’t the problem. Time is.  The process of researching, scripting, recording, editing, and promoting a show has become more than a full-time job. That’s why we built…

Any brand can be loud. The real challenge isn’t being heard in the AI era. It’s being understood.  Magid research shows that brands with multiple voices across platforms cause confusion and distrust….

News from the premier consumer intelligence & business solutions company. Magid Monthly » October 2025 edition This month’s focus is on the Content Creation challenges for your…

AI content creation is changing at every level. Newsrooms, marketing teams, corporate comms, individual creators. The promise is speed, efficiency, and scale. But there’s a catch. Too many teams are finding…

Content creators have heard it all: The benefits of great content are clear. Visibility, engagement, trust. But the expectations? Moving target.  Here’s the paradox. Quality, original content takes…

Surprises aren’t always delightful. Especially when it comes to branding. A social post that sounds off. A headline that doesn’t feel like you. An email where the tone drifts just enough to make readers…

You could say most of the news about AI so far has been rather mixed: increases in productivity but also uncertainty around adoption and questions around security, etc. When used correctly, AI isn’t…

Successful content organizations—be they marketing, entertainment content or news—need to produce a lot of content to feed the requirements of today’s landscape. That makes the demands on…