Magid Monthly

News from the premier consumer intelligence & business solutions company.

Magid Monthly » October 2025 edition

This month’s focus is on the Content Creation challenges for your organization, and how to use AI with authenticity.

• Precision Matters: Why the right AI tool makes all the difference in storytelling accuracy.
• Happier with AI: How creators are using AI to make content creation more joyful and efficient.
• Smarter, Not Harder:Helping creators balance speed, quality, and strategy.
• No Voice Drift: How brands keep tone and trust consistent in the AI era.
• The Collaborator Advantage: Quality and consistency at scale across every channel.

Here is this month’s Category Review.

• Brand Marketing: Welcome Alec Bardzik to Magid; Use Collaborator Strategy, Magid’s tool in creating smarter briefs—in just minutes
• Podcasting: Turn one audio file into a full campaign
• Public Media: How public media teams are thriving with smarter workflows
• Utilities: Helping utilities connect strong performance to better perception

Collaborator Publisher: AI Built for Real Creators

Great content still starts with people. The difference now? The smartest creators are using AI that understands and amplifies their voice.

Magid’s Collaborator Publisher turns your source materials into structured outlines, converts your audio into a full marketing kit, makes future content strategy recommendations, and more. All in just minutes.

The Scalpel vs. the Swiss Army Knife: Why Content Creation Needs Precision AI

We’ve all seen the headlines. AI is good. AI is bad. But what if that was the wrong question? What if most content organizations are using the wrong AI tools? The issue may not be the technology itself, but the tool of choice.

Here’s How to Choose the Right Tool »

5 Ways the Happiest Content Creators Are Using AI

When used correctly, AI isn’t replacing human creativity. It’s making it more enjoyable. Because the right AI tool does all the grunt work for you. See how publishing teams, content creators, editors, and more are using Collaborator Publisher to bring back the joy (and efficiency) in content creation.

Read How Creators Are Getting Happier »

The Unrealistic Expectations Facing Content Creators (and a Smarter Way Forward)

Creators today are expected to do it all — post everywhere, stay original, and deliver high-quality content nonstop. But time and bandwidth are running thin.

Collaborator Publisher helps close that gap. It automates the busywork so creators can focus on ideas, not formatting. From smart versioning to research summaries and story suggestions, it brings strategy and creativity back into balance.

Find a Smarter Way Forward »

How Brands Can Avoid “Surprises” and “Voice Drift” in the AI Era

When used correctly, AI isn’t replacing human creativity. It’s making it more enjoyable. Because the right AI tool does all the grunt work for you. See how publishing teams, content creators, editors, and more are using Collaborator Publisher to bring back the joy (and efficiency) in content creation.

Keep Your Brand Voice Consistent »

The Collaborator Advantage: Precision, Power, and Professionalism

Quality. And consistency. At scale. That’s the modern demand. And that’s the Collaborator Publisher advantage. Learn how AI can support your team’s voice, speed, and story accuracy across every platform.

Discover a New Advantage »

Key Category Overview » Brand Marketing

Welcome Alec Bardzik

We’re thrilled to welcome Alec Bardzik to Magid as our new Brand and Agency Partner — bringing deep expertise in helping agencies and brands unlock new growth opportunities through data-driven strategy and collaboration.

Say hi to Alec »

Collaborator Strategy: Generate smarter briefs — in minutes.

Download our Collaborator Strategy One-Sheet to see how AI can transform your content workflow, protect your brand voice, and make your team more efficient.

Learn more about Collaborator Strategy »

Key Category Overview » Podcasting

Turn One Audio File into a Full-Scale Campaign

You’ve already done the hard part — recorded the script, led the interview, or filmed the video. But turning that single file into everything else can take hours.

Collaborator Publisher does it in minutes. Upload your audio file and instantly generate platform-ready content, from YouTube Shorts to blog posts, newsletters, and detailed show notes.

Let’s talk Collaborator Publisher »

Key Category Overview » Public Media

Doing More with the Same: A Smarter Path Forward for Public Media

Over the past year, Magid has been meeting with public media stations across the country. Large and small, urban and rural, national and hyperlocal. While no two stations are identical, the challenges they’re facing are remarkably consistent.

How Do We Do More without Doing More? »

Key Category Overview » Utilities

Mind the Gap: Why Utility Providers Struggle to Get the Credit They Deserve

Here’s the reality. One of the most reliable systems in America is the electrical grid. It boasts an astounding 99.96% reliability rate. And according to the U.S. Energy Information Administration, residential electricity prices have remained nearly flat over the past decade, rising by less than 1% after adjusting for inflation.

So Why Aren’t They Getting Credit? »

At Magid, our Purpose is all about Shaping the Human Experience

We are constantly innovating to solve our clients’ toughest challenges, and harnessing new technology to deliver cutting-edge solutions, while always staying true to the scientific principles and domain expertise that make our work so powerful.

What does Magid do best?

This unique combination of talents allows us to deliver the best strategic and tactical guidance and the workflow solutions to optimize our clients’ content and customer experience. This is what we do to Shape the Human Experience.

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Magid is always here to help. Contact LetsTalk@Magid.com and we’ll get back to you soon.

Our foundation is consumer intelligence. We gather and leverage human data and insight, to understand what makes people tick and why people do what they do, with the power to predict and prescribe powerful business solutions. 

Our activation services – from strategy consulting to tech-enabled workflow activation products – leverage this intelligence and our domain expertise in Media, Entertainment and Games; Retail; Travel & Hospitality; Consumer Products & Services to solve client problems and make businesses more effective and efficient.