In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…

While the big national hardware retailers may have near ubiquitous awareness, another segment of the hardware market is far more important to the millions of Americans who are in the trades or are amateur…

Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…

At Magid, we’ve spent the last 65 years uncovering the secret to understanding consumer behavior and predicting future trends. Our work isn’t just about gathering data – it’s about humanizing it….

In today’s dynamic marketplace, understanding subscriber behavior is vital for businesses relying on subscription models. This is where SubScape comes into play—a groundbreaking approach developed by…

Higher education is at a crossroads. Colleges and universities across the country are grappling with forces that are fundamentally reshaping the academic landscape. Despite a modest 5.5% increase in freshman…

It’s an understatement to state that the future of public media funding is uncertain. A recent Congressional hearing on federal support for the Corporation for Public Broadcasting (CPB) signaled potential…

In today’s rapidly evolving digital landscape, understanding the intricacies of the streaming market has never been more critical for success. At Magid, we’ve developed an innovative product…