Magid Mentions: Global Media & Entertainment January 2020 Issue
Below is our January 2020 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today!
JANUARY 2020 ISSUE
Comcast to Launch Peacock on April 15, Targets 30M Subscribers By 2024
Mike Bloxham speaks with The Street
“The free ad-supported model is not a surprise and it leans heavily into what Magid’s research shows is a growing level of acceptance of ad-supported services among consumers.”
Courageous Thinking spotted » Sony’s MLB Series leaves the walled garden of PlayStation
By Matt Bertz | 5-min. read
For an entire console generation, Major League Baseball fans’ only hope for getting a good hardball fix required the purchase of a PlayStation 4 to gain access to the Sony-exclusive MLB: The Show. That will change in 2021.
Why Netflix is partnering with Goop and its controversies
Zak Shaikh | CNN Business | 3-min. read
What’s behind Netflix and The Goop Lab? In speaking with CNN Business, Magid’s Zak Shaikh points to Netflix’s limited success in unscripted and a business model based on subscribers rather than brand advertisers.
New Strategies, Old Problems [in the shifting streaming landscape]
Jill Rosengard Hill | Multichannel News | 7-min. read
“We are seeing a fatigue in subscription and hitting a ceiling in terms of what the consumer is willing to pay as well as a fluidity in and out of many subscription services,” Magid’s Rosengard Hill shared with Multichannel News.
What’s coming up »
Join Magid at these industry events
THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE
The Royal Sonesta in New Orleans, LA
January 27-29
Magid to present Influencing the Influencer Generation: New Gen Z Research Revealed
ARF SALON SERIES: SUPERBOWL LIV: WHAT IS THE RISK/REWARD RELATION BETWEEN EDGY AND SAFE ADVERTISING?
ARF Offices – New York, NY
Thursday, February 13th at 5:00 p.m. ET
ARF LEADERSHIP LAB: FUTURE STATE – Navigating the New Media Landscape
ARF Offices – New York, NY
Tuesday, February 25 at 8:00 a.m. ET
Mike Bloxham to join panel: How Do Viewers Find Programming?
CTAM Wired: The Revolution of Voice Technology
CTAM WIRED: THE REVOLUTION OF VOICE TECHNOLOGY
Exclusive CTAM webcast
March 3 at 12:00 p.m. ET
