Turn insights into action with Magid’s AD.VANTAGE tool
Today’s average consumer gets bombarded with hundreds of marketing messages every week. As a marketing or sales professional, it’s a real challenge to break through that noise and connect authentically…
AI in Newsrooms: Key Strategies for Successful Transformation in 2024
“The bottom line is: If you are not aggressively defining use cases for AI in your stations, the use cases will be defined for you.” This was the message Jaime Spencer, Head of Local Media at Magid, led…
Rethinking Go-To-Market Sales Strategies for Broadcast TV
The WSJ article that dropped just before this week’s upfronts has been getting a lot of chatter in my social feeds. It’s undeniable that advertising is harder than ever for agencies, marketers,…
Dissecting the Impact of Political Ads on Brand Perception in 2024: Insights & Trends
In today’s constantly connected world, we’re bombarded with a myriad of messages on a daily basis. But in 2024, there’s one type of message that seems to be garnering more attention than…
How the key themes from this year’s NRF are playing out now that we are all back at the office
How the key themes from this year’s NRF are playing out now that we are all back at the office There is a common phrase people invoke after going to a conference: “What will you do differently on…
Overcoming Bias in Research: Crafting Surveys for Accurate Results
Overcoming Bias in Research: Crafting Surveys for Accurate Results In the dynamic landscape of market research, obtaining accurate results is crucial for informed decision-making. However, the presence of…
Struggling to implement AI? You may be using the wrong tools.
AI emerged on the market amidst a frenzy of promises and expectations. Advocates heralded it as a game-changer, suggesting instant workflow efficiencies and big deposits of time back into your day. However,…
Maximizing the Potential of Online Surveys: From Design to Data
In today’s data-driven business landscape, the importance of online surveys cannot be overstated. They represent a powerful tool for gathering insights and understanding consumer behavior across various…
Embracing AI in the Newsroom: Navigating the Future of Journalism with Artificial Intelligence
As the journalism industry faces new challenges and changes, AI holds a lot of promise to be a helpful ally for news organizations. With its capacity to streamline tedious tasks and accelerate editorial…
How to Reshape the In-Store Experience for the Media-Immersed Consumer
How to Reshape the In-Store Experience for the Media-Immersed Consumer It used to be that consumers lived their lives in the physical world and, on occasion, engaged with media content. Forty years ago, this…