New seasons of “Ellen” and “Kelly Clarkson” open sharply higher
Review based on a national syndicated rating report for the week ending September 27, 2020. The closely watched 18th season opener for Ellen DeGeneres (1.2 live plus same day national Nielsen rating, up 50%…
Consumer Trust: Three Reasons Why Travelers Won’t Stay at Hotels
This commentary piece originally appeared on Hotel Executive. … and five solutions to help improve trust and win back travelers The hotel sector continues to hope and pray for a vaccine or effective…
The key to effectively developing products and content for kids: Understanding Ages and Stages
We’re continually on the front lines of reinventing or developing products and content for kids. Maybe it’s a new line of STEM toys, in-development short-form video content, a new line of kids’…
The Bachelorette channels the power of emotions and viewer engagement
“The Most Dramatic Season Ever.” No, Seriously. The Bachelorette Continues to Deliver 16 Seasons In, Channeling Emotions and Viewer Engagement In a media landscape experiencing seismic change and claims…
“Judge Judy” tops syndication chart in first week of last season
Review based on a national syndicated rating report for the week ending September 20, 2020. Picking up where last season’s syndication champion left off Judge Judy (eight-week high 5.7 live plus same day…
4 new strategies for local stations’ programming and on-air presentation
Six months into the coronavirus pandemic, local news stations have largely risen to the occasion to provide valuable coverage of an unprecedented story. But as our world is now forever changed, so too has our…
Tackling social media training to protect your brand
It’s officially fall – the air is getting crisp, kids are going back to school (in person and online), and college football is back in the lineup. With the announcement that Big Ten college football will…
“Live with Kelly and Ryan” kicks off new season with 27% surge
Review based on a national syndicated rating report for the week ending September 13, 2020. Live with Kelly and Ryan (six-week high 1.9 live plus same day national Nielsen rating, up 27% from the week…
“Judge Judy” warms up for final season by trouncing all rivals
Review based on a national syndicated rating report for the week ending September 6, 2020. “Drew Barrymore” Has Strong Debut It didn’t matter that Judge Judy (4-week high 5.6 live plus same day…
“Live” and “Tamron” advance against hurricanes Laura & Marco
Review based on a national syndicated rating report for the week ending August 30, 2020. Very few daytime shows were able to improve in the session ending August 30. Sporadic local market preemptions occurred…