Architecting the future: building a brand strategy for market leadership
In a rapidly changing market, even industry leaders need to reassess and evolve their brand strategies to stay ahead. America’s largest fireplace manufacturer recognized this need and sought to create a…
Revitalizing retail: transforming a national grocery retailer’s brand packaging
In the highly competitive grocery sector, standing out on the shelf is not just a matter of choice but a necessity. Our recent partnership with a leading national grocery retailer underscores the power of…
Elevating ingredients to hero status: the path to market leadership
For emerging ingredient brands, breaking through to the front of the label requires more than just innovation—it demands a strategic approach that aligns with both market trends and consumer expectations….
Taking flight: how we helped a major international airline soar with predictive NPS modeling
In the competitive skies of the aviation industry, a major international airline faced the challenge of effectively predicting and improving their Net Promoter Scores (NPS) – a key metric directly tied to…
How one brand shaped the future of video game subscriptions
As video game subscription services become a central part of the gaming ecosystem, competition is heating up. A leading gaming platform needed to understand the growing threat posed by others, especially with…
Brewing success: how Magid helped a top 10 brewery strengthen its brand
In the fiercely competitive craft beer market, standing out is crucial not just for growth, but for survival. One of the top 10 breweries in the United States recognized the need to better appeal to its core,…
How a national broadcaster is transforming its DEI content strategy to connect with diverse audiences
A national news broadcaster recognized a critical gap in connecting with its nation’s young, diverse, and multicultural audience. The question was clear: how could their content evolve to attract and…
How a fortune 500 tech powerhouse accelerated customer engagement with a revitalized content strategy
In the ever-evolving landscape of technology and media, one Fortune 500 data infrastructure giant stood at a pivotal moment. They aimed to strengthen bonds with their audience and convert their robust data…
Cracking the code: engaging true crime fans in a crowded market
The true crime genre has seen a massive surge in popularity, but with that rise comes an equally significant challenge: how to keep fans engaged when the market is flooded with similar content. A client…
Tech retailer’s path to transforming shopping experiences and unlocking new revenue streams
A household name in consumer electronics, faced the challenge of differentiating itself in a saturated market. They needed to not just sell products, but create a brand experience that resonated with…