Advertising

Insights-driven strategies to elevate your advertising efforts

Crafting your story. Understanding your audience.

The Magid Advertising Team stands at the crossroads of innovation and insight, blending cutting-edge consumer research with comprehensive market understanding. With decades of experience in navigating the ever-evolving advertising landscape, we are seasoned strategists and meticulous analysts, dedicated to crafting impactful Marketing and Sales approaches that resonate culturally and unlock revenue. Armed with deep industry knowledge and a keen eye for emerging trends, we equip your brand with the tools to forge meaningful connections.

A whole new power behind your advertising prowess

Leveraging a blend of innovative research and strategic expertise, we drive exceptional results across local, national, and global landscapes.

Unveiling insights: qualitative excellence

Dive deep into consumer psyche for pivotal advertising insights.

Magid’s qualitative research methodologies delve deep into the consumer psyche to unearth critical insights. Our skilled moderators, with a keen understanding of diverse markets, offer personalized approaches to uncover narratives that shape consumer behavior and preferences. We engage in creative collaboration through ideation and co-creation sessions, deep-dive 1-on-1 interviews, dynamic focus groups, and vibrant online communities. Additionally, our creative testing provides real-time feedback to fine-tune your advertising campaigns for maximum resonance and effectiveness.

Strategic precision: quantitative analysis

Illuminate the path forward with data-driven clarity.

Our quantitative strategies transform numbers into actionable insights, guiding optimized advertising decision-making. We continuously monitor brand health and track market positions to swiftly adapt and thrive. Quantitative assessments, such as driver analysis and importance vs. performance gaps, pinpoint factors influencing brand perception. Through ad/concept testing and optimization, we refine your advertisements for market fit and appeal. Our strategies for brand positioning and sales optimization enhance your competitive edge and revenue growth.

Beyond insight: consultative expertise

Translate insights into action with comprehensive consulting.

Magid’s Advertising Consulting goes beyond insights, offering a comprehensive suite of services that tackle unique brand challenges. Our AI-powered solutions instantly turn insights into action, generating social media posts, email copy, marketing strategies, and more. We craft custom-tailored revenue strategies to enhance ad sales optimization and drive growth. Rigorous evaluations measure and amplify advertising effectiveness, while our visionary brand strategies define and articulate your brand’s core identity. Creative testing and ideation sessions, powered by consumer feedback, foster innovative advertising content. Additionally, we develop strategies to authentically connect with diverse market segments, enhancing inclusivity and market penetration.

Crafting triumphs across the advertising spectrum

Our collaborations span industries and extend across a myriad of advertising sectors, from local SMBs making their mark to industry-leading giants defining the marketplace.

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Our team: Advertising aces

Delve into the depth of expertise and passion that drives our success in turning brands into market leaders. Here’s a closer look at our team’s collective milestones and the vibrant culture that fuels our innovative approach to advertising:

Advertising team graphic - '$22M in new revenue generated for media clients through our advertiser approaches.
Advertising team graphic - 'Tested and optimized over 6,000 ad campaigns across various industries and media landscapes.'
Advertising team graphic - '150+ years of combined experience with strategies, analysts, and ad sales executives.'

Customers are constantly evolving.

Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.

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