What moves your audience?
We shape business strategies with consumer intelligence and provide the workflow tools you need for immediate results.
Magid is the premier consumer intelligence and business solutions company.
For 65 years, we have gathered and leveraged “humanized data” to understand what makes people tick and why people do what they do.
We know Consumer Experiences and we know Content. Our services — from strategy consulting to tech-enabled workflow tools — focus on helping our clients find solutions that optimize and monetize.
Diverse expertise across leading industries
At the forefront of innovation, Magid serves a multitude of industries with deep market expertise. Our courageous thinking ensures that your brand excels in a rapidly evolving landscape.
Discover the Magid advantage in Media + Entertainment, Games, and Consumer Brands + Services.
Unlocking your brands potential in Media + Entertainment
From streaming giants to tech innovators, Magid helps you navigate the fast-paced world of Media + Entertainment. Dive into our tailored strategies and insights to captivate audiences, drive innovation, and stay ahead in a rapidly evolving landscape.
Shaping the future of Gaming with forward-thinking strategies
Dive deep into the gaming universe with Magid’s unparalleled expertise. Our comprehensive research methodologies, innovative strategies, and industry foresight help you navigate the evolving landscape of games. Partner with us to elevate your gaming projects from concept to market success.
Transforming Consumer Brands + Services with strategic expertise
Elevate your brand with our unparalleled insights and strategies. Whether in retail, hospitality, health, or consumer goods, we help you understand and exceed customer expectations, driving growth and loyalty in a competitive market. Discover how we turn consumer behavior into actionable success.
Client success in all walks of life
Our expertise crosses boundaries and touches every industry. We take pride in guiding our clients towards groundbreaking solutions and fostering a more profound connection with their audiences. Witness our commitment to driving transformative success as we champion the ambitions of brands worldwide.
Our Core Values
Our core values are rooted in human insight, trust, innovation, collaboration, and creativity, guiding everything we do.
Human-Centered Insight
Inspired by our founder’s legacy, we delve deep into human behavior to transform customer experiences.
Trusted Partnerships
We shoulder your challenges, fostering trusted alliances that go beyond transactions.
Entrepreneurial Spirit
Innovation and strategic risk-taking are the lifeblood of our firm, ensuring agility and adaptability in ever-changing markets.
Family Ethos
Our collaborative environment echoes Frank Magid’s vision, uniting us towards shared successes.
Creative Prowess
Cultivating a culture of discovery, we ask the crucial questions that lead to industry-shaping solutions.
Latest News + Insights
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Beyond the Hype: Why the Future of Enterprise Growth is Human-Centric AI
Last month, software investor Thoma Bravo brought together leaders from across their portfolio and the broader industry to examine how AI is reshaping enterprise software. Read their summary here. All we can…
Hit Shows Are Made Over Seasons, Not Overnight
Key Takeaways: The fate of an entire season used to rest on the pilot. The destiny of the second season would hinge on the performance of the first. Nielsen and ComScore ratings were often the primary…
Using AI in Journalism: Magid’s Perspective on What Matters Most
Key Takeaways: The Future of AI in Journalism The conversation around AI is shifting from “replacement” to “amplification.” Based on the insights shared during a recent Emerson College…