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Industry Analysis and Tracking
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Competitive Research
Gain valuable insights into your competitive landscape to refine your market positioning and strategy effectively.
Consumer and Client Industry and Product Insights
Leverage deep-diving analytics to garner consumer, client, and product insights that drive informed decision-making.
Strategic Intelligence for Due Diligence
Apply strategic intelligence to conduct comprehensive due diligence, mitigating risks and uncovering hidden opportunities.
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Latest News + Insights
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FAST TV Isn’t Slowing Down. Understanding the Audience Is the Key to Keeping Up
The buzz at StreamTV 2025 was loud and clear. The FAST (Free Ad-Supported Streaming TV) space is expanding at a breakneck pace. But so are the challenges. As platforms race to attract viewers and ad dollars,…

Announcing AccuracyCheck: The First AI Hallucination Detector for Newsrooms
Journalists are stretched thin. AI can give them back time to focus on quality storytelling and community impact by taking care of routine tasks. It seems like a perfect match. However, without…

When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
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