Our People
We are 100+ professionals across the U.S. who share a dedication to uncovering and harnessing human truths to enable brands to deliver extraordinary value to their customers. Grounded in trust, entrepreneurial in spirit, and relentless in curiosity, we leverage a unique blend of expertise to elevate brands, ensuring every client engagement is informed by the collective and diverse wisdom of our people.
Leadership at Magid
At the heart of Magid’s innovative spirit is our respected leadership team—visionaries dedicated to revealing deep insights into human behavior. This team, guiding our success, are pioneers embodying the values that set Magid apart.
The people powering Magid
Magid is powered by a team of diverse, talented innovators who fuse creativity with analytics to uncover human truths that drive brand success. Our experts blend their wide-ranging expertise with cultural fluency to deliver insights that resonate deeply with consumers.
We excel in transforming complex data into coherent stories that inform sound strategies and authentic connections. More than mere number crunchers, our team are skilled narrators who shape data into actionable intelligence for our clients.
Adaptive and forward-thinking, our professionals embody the innovative spirit necessary to succeed in a dynamic consumer landscape. They drive our mission to amplify consumer voices, ensuring that Magid remains the force that propels brands forward.















Craft your story at Magid
Chart your professional voyage with Magid, where discovery is driven by human truths and strategic innovation. Join a workplace that’s committed to becoming a pinnacle of customer experience and creating value that resonates. Find out how you can contribute to our ongoing story of excellence on our Careers page.
Latest News + Insights
View all
GPT-5 Is Here. But Is It Enough for Teams That Care About Connection?
Every time there’s a new AI release—like GPT-5—the digital world lights up with headlines about faster outputs, sharper reasoning, and flashier demos. For casual users, it’s undeniably impressive….

Mind the Gap: Why Utility Providers Struggle to Get the Credit They Deserve
The JD Power Annual Utility Brand Perception study was released last week, offering its rankings of energy providers across multiple performance factors. JD Power has been doing this study for years. And yet,…

FAST TV Isn’t Slowing Down. Understanding the Audience Is the Key to Keeping Up
The buzz at StreamTV 2025 was loud and clear. The FAST (Free Ad-Supported Streaming TV) space is expanding at a breakneck pace. But so are the challenges. As platforms race to attract viewers and ad dollars,…
Customers are constantly evolving.
Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.
What are you interested in?