Retail
Unlock the full potential of in-store, online and omnichannel experiences
The new rules of retail
Today’s consumer is a moving target. Their desire for change and openness to new products has only accelerated. What worked yesterday won’t work tomorrow. Shoppers are less loyal, hold old habits lightly, and make choices in the moment, based on immediate needs and the information they have right now.
So what’s a retailer to do? We have a winning formula that sounds simple but has some nuances that make it a competitive axiom for how to win today: “Be New, Be Nice, and Be Fun.”
- Be Nice. Consumers expect retailers to go beyond a smile and “hello.” They want you to meet them on their terms, diagnose their mood in the moment, and provide an engagement strategy that demonstrates you genuinely understand them.
- Be New. Consumers place a significant importance on discovering fresh and new-to-them products, especially while shopping in physical stores. New products should be more than a section on the shelf. Treat them like a superpower.
- Be Fun. Winning retailers create compelling and memorable shopping experiences and make the store experience engaging and something consumers can talk about. Is your store “word-of-mouth-able?” If not, you’re not part of the conversation.
Strategic retail ingenuity
We know a key challenge in retail is finding insights that the rest of the organization will embrace and apply. Based on working across multiple categories we have created a formula that works.
Consumer Insights: Qualitative Research
Unlock hidden consumer motivations and behaviors.
Magid goes beyond basic research to delve into what truly motivates consumers. Through in-depth interviews, ethnography, and shop-alongs, we uncover insights that predict future behavior and reveal new opportunities. Our customer journey mapping, product/package testing, and online communities provide a comprehensive understanding of consumer preferences and actions, enabling you to tailor your strategies for maximum impact.
Data-Driven Decisions: Quantitative Analysis
Turn data into actionable retail strategies.
Our quantitative research transforms complex data into clear, actionable insights. With custom surveys, advanced analytics, price sensitivity analysis, and segmentation analysis, we help you understand the root causes of consumer behavior and identify high-impact actions. Our forecasting models, brand tracking studies, and customer journey analytics ensure you have the metrics that matter to make confident business decisions.
Strategic Excellence: Consulting Services
Drive growth with proven retail strategies.
Magid partners with your business to create strategies that drive growth and secure competitive advantages. Our market analysis, competitive benchmarking, customer value optimization, and growth opportunity scanning provide a comprehensive view of your market position. We combine data and experience to deliver actionable insights that ensure your business adapts to and shapes market demands.
Integrated Solutions: Bespoke Approach
Address complex challenges with tailored strategies.
Our combined approach integrates qualitative insights, quantitative rigor, and strategic consulting to provide comprehensive solutions for your unique business needs. We offer integrated market intelligence, synergistic strategy formulation, and consumer-centric decision-making to ensure every decision is informed by a complete view of the market. Our customized retail solutions and adaptive brand strategies keep you ahead of market trends and consumer expectations.
Stories of triumph in Retail innovation
Our partnerships with diverse retail clients tell tales of challenge, transformation, and victory. From revitalizing brand presence to driving customer engagement, these success stories exemplify the power of effective retail strategies tailored to the modern consumer.
Our team: Consumer Brands + Services innovators
Our retail team is a collective of seasoned professionals with a passion for transformation and success in the ever-evolving retail landscape. Rather than list names, our Consumer Brands + Services team celebrate achievements and diversity that foster our innovative culture. Here’s a glance at our numbers:
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