Our People
We are 100+ professionals across the U.S. who share a dedication to uncovering and harnessing human truths to enable brands to deliver extraordinary value to their customers. Grounded in trust, entrepreneurial in spirit, and relentless in curiosity, we leverage a unique blend of expertise to elevate brands, ensuring every client engagement is informed by the collective and diverse wisdom of our people.
Leadership at Magid
At the heart of Magid’s innovative spirit is our respected leadership team—visionaries dedicated to revealing deep insights into human behavior. This team, guiding our success, are pioneers embodying the values that set Magid apart.
The people powering Magid
Magid is powered by a team of diverse, talented innovators who fuse creativity with analytics to uncover human truths that drive brand success. Our experts blend their wide-ranging expertise with cultural fluency to deliver insights that resonate deeply with consumers.
We excel in transforming complex data into coherent stories that inform sound strategies and authentic connections. More than mere number crunchers, our team are skilled narrators who shape data into actionable intelligence for our clients.
Adaptive and forward-thinking, our professionals embody the innovative spirit necessary to succeed in a dynamic consumer landscape. They drive our mission to amplify consumer voices, ensuring that Magid remains the force that propels brands forward.
Craft your story at Magid
Chart your professional voyage with Magid, where discovery is driven by human truths and strategic innovation. Join a workplace that’s committed to becoming a pinnacle of customer experience and creating value that resonates. Find out how you can contribute to our ongoing story of excellence on our Careers page.
Latest News + Insights
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Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…