Steve Flynn joins Magid, bringing expertise in Voice of Customer and neuroscience for consumer and B2B brands
MINNEAPOLIS, July 29, 2019 – Magid announces the hiring of Steve Flynn as Senior Vice President. Based in Atlanta, Flynn joined the team on July 15, 2019, with a proven track record of designing and implementing strategic programs for an extensive variety of global B2B and B2C companies.
“Building on Magid’s deep understanding of human behavior and the factors that drive decision making, Steve will deliver valuable strategic consulting to companies in financial services, retail, and CPG,” says Craig Wax, Executive Vice President, who leads Magid’s Consumer Products and Services practice.
Most recently, Flynn led business development at CMI Research, a custom research firm where he developed its behavioral and decision sciences practice as well as grew relationships with Frito Lay, AT&T, Visa, CapitalOne and LegalZoom. Prior to CMI, he held a variety of insights, sales and consulting roles with Coca-Cola, YP.com, Nielsen NeuroFocus, Kantar Millward Brown, and others.
While at Coca-Cola, Flynn notably led multiple consumer neuroscience research laboratories internationally, directing the execution of consumer neuroscience research protocols designed to address a variety of strategic and tactical business issues across multiple brands and functional areas. He holds a Bachelor’s degree in Communication from Florida State University with minors in Political Science and Psychology, and Master’s degree in Mass Communication from the University of Georgia.
“My experience in neuroscience techniques and behavioral economics for understanding and mapping human decision-making processes in both B2B and B2C environments is a tremendously exciting match with Magid’s human-centered design framework,” says Flynn. “I am excited to bring new behavioral and decision-making methodologies to our clients and help solve ever-more complex business challenges across a wide spectrum of industries.”
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.