Mike Bloxham joins Variety panel, ‘How the evolution of Smart TV will change advertising’

NEW YORK, October 22, 2021 – Magid’s Mike Bloxham joined a panel of industry leaders to discuss the implications of innovation in “The Current and Future State of the Smart TV Business,” a conversation in the Variety Intelligence Platform Streaming Room presented by VIZIO Ads.

The panel, moderated by Andrew Wallenstein, highlighted the growth Internet-connected TVs have amassed in recent years by showcasing insights from both a VIZIO and Magid comprehensive consumer research study as well as Magid’s Video Entertainment Study (VES).

Speakers
– Mike Bloxham, EVP of global media and entertainment at Magid
– Devin Fallon, director of media insights and analytics at Vizio
– Nicole Whitesel, EVP of advanced TV and client success at Publicis
– Andrea Zapata, head of research data and insights at WarnerMedia

Moderator
– Andrew Wallenstein, president and chief media analyst at Variety Intelligence Platform (VIP+)

Watch the panel discussion here.