NEW YORK, October 26, 2021 – Magid announces the hiring of Brad Gerdeman as Senior Vice President, Business and Growth Strategy. Gerdeman brings deep expertise in business, marketing, brand and growth strategy, with decades of experience helping clients transform their organizations, disrupt markets, and accelerate growth.
Gerdeman joins the company from ElevateCMO, an innovative growth strategy firm which he founded and operated for the past decade. He began his consulting career at Zyman Group, a marketing strategy firm, where he was a Senior Client Partner. Prior to that role, Gerdeman led global marketing and communications at Delta Air Lines and started his career at advertising agency BBDO. His experience has spanned a wide range of categories and clients including Coca-Cola, Delta, Mailchimp, Pfizer, American Cancer Society, and many others.
“Brad has dedicated his career to unlocking the potential of businesses, brands and products, whether for a streaming service or consumer packaged goods. With his disciplined approach to market-driven strategy, he’s positioned to create scaled impact for our clients and help them solve complex business, marketing and brand challenges. We are excited to welcome him to our team,” said Kate Morgan, Chief Product Officer and Head of Magid’s Global Media and Entertainment practice.
Gerdeman holds an MBA in marketing from the Richard T. Farmer School of Business at Miami University, where he also received his Bachelor of Arts degree in zoology. He is based in Atlanta.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.