Below is our November 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today!
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NOVEMBER 2019 ISSUE
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| Complimentary report |
| Introducing the 2020 Value:Friction Report |
| We’ve packaged our most compelling proprietary insights as we head into 2020 – a year many are calling the most important since the advent of television.
What is the Value:Friction™ Index?
The key to predicting human behavior rests in understanding which points of Value and Friction are in a consumer’s nonconscious evaluation set and how they rank against one another. We use the Magid Value:Friction Index to chart these varied inputs to inform a wide set of business issues.
» Download your copy now
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| 2-minute read |
| Does a video subscription make Peloton a media company? |
| Magid’s Scott Carlin joined MediaPost’s TV Watch to talk about Peloton, the much talked about cycling and fitness platform where one gets to ride while watching on a big iPad-like screen in real-time or on-demand for $39-a-month.
» Read on |
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| 2-minute read |
| NEXTGEN TV moniker resonates with consumers |
| American consumers react positively to the new NEXTGEN TV logo and key messaging about next-generation television, according to consumer research conducted by Magid on behalf of Pearl TV.
“Sixty percent of those surveyed found the features of ATSC 3.0 and NEXTGEN TV appealing, with the strongest interest expressed by those who consider themselves to be early adopters of new technologies,” stated Magid’s Bill Hague.
The new NEXTGEN TV logo program is administered by the Consumer Technology Association (CTA).
» Learn more |
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| What’s coming up » |
- TVOT NYC 2019
Town Stages, 221 West Broadway, New York, NY
Wednesday, December 4
The Research Infrastructure for Direct-to-Consumer Streaming Services
10:55 a.m. to 11:45 a.m. (The Gallery)
Magid’s Mike Bloxham will join industry leaders from Hulu, Viacom and WarnerMedia
ATSC 3.0 Mini-Track I: Consumer Insights
1:55 p.m. to 2:20 p.m. (The Hall)
Bill Hague will present on behalf of Pearl TV and its partners in the Phoenix Model Market deployment, including three key manufacturers, LG, Samsung, and Sony
» Get all details in our release
- Media Ad Sales Summit
Miami Beach, FL
January 22-24, 2020
Jill Rosengard Hill to lead opening keynote: Consumer Habits and Attitudes Shaping the Future of OTT Video
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