NEW YORK, November 15, 2019 – Magid’s Mike Bloxham and Bill Hague will join other industry experts speaking at this year’s TVOT NYC 2019, the tenth annual East Coast TV of Tomorrow Show event on Wednesday, December 4.
The move to Direct-to-Consumer (D2C) services is one of the hottest topics impacting the media industry today. These services require far different research, data and analytic support than are typically required for media companies. Research now informs product design and product optimization, customer acquisition, programming optimization and retention measurement.
This session will feature leading researchers from existing and soon-to-launch D2C services, as they describe their research focus and key learnings. Panelists include:
- Mike Bloxham, SVP, Global Media & Entertainment, Magid
- Howard Shimmel, President, Janus Strategy and Insights (Moderator)
- Julie DeTraglia, VP and Head of Research & Insights, Hulu
- Colleen Fahey Rush, EVP of Insights & Audience Science and Chief Research Officer, Viacom Media Networks
- Natasha Hritzuk, VP of Consumer Insights, WarnerMedia
ATSC 3.0 Mini-Track I: Consumer Insights
1:55 p.m. to 2:20 p.m. (The Hall)
Magid, on behalf of Pearl TV and its partners in the Phoenix Model Market deployment, has conducted multiple quantitative and qualitative research studies into consumer interests and attitudes toward NEXTGEN TV (ATSC 3.0). In the last two months, the research has become more focused on the actual go-to-market strategy and tactics for NEXTGEN TV’s launch. The company’s most recent research was in partnership with three key manufacturers, LG, Samsung, and Sony. Bill Hague, EVP at Magid, will share these latest insights and answer audience questions.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.