Below is our June 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today!
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JUNE 2019 ISSUE
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| 10-minute read |
| Walmart’s deal with Ellen DeGeneres shows how much America has changed |
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“Ellen is the Oprah of our era, in the sense of how much she dominates the category,” says Magid’s Dan Wilch who was called upon by Bloomberg to comment on the success of Ellen in the daytime media landscape. » Read on
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| 2-minute read |
| 8 most important skills and abilities for qualitative researchers |
| Regardless of method, certain skills are fundamental to providing a set of insights or recommendations that will result in a good outcome for our clients. In this piece, Magid’s Molly Ludwig offers up her top picks. » Keep reading |
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| 4-minute read |
| A decision tree for immersive tech in your marketing efforts |
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| This byline by Magid’s Debby Ruth for Dealerscope breaks down the graphic above—a decision tree grounded in research we conducted as part of the Magid VR/AR Insights Consortium to explore the impact of ancillary content on corresponding entertainment content/brands. » Get the insights |
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| Jason Rice joins Magid’s Gaming and Esports practice |
| Qualitative research expert Jason Rice recently joined Magid. Based in Salt Lake City, Utah, he’ll play a significant role in leading research and consulting projects for clients in both domestic and international markets. » Read the announcement |
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| What’s coming up » |
- Mike Bloxham to present closing session at the Mavericks of Media
Watch our site and LinkedIn for more detail.
Mavericks of Media
July 10-11, 2019
WeWork Flatiron
New York, NY
- Fall 2019 announcements coming soon! Watch for our July issue.
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