Magid brings together multiple industries to formalize Consumer & Commercial Brands group

MINNEAPOLIS, November 18, 2019 – Business strategy company Magid today announced it has brought together its leading research-based consulting practice areas in retail, CPG, travel, and other areas including financial services into its newly formed Consumer & Commercial Brands group.

Magid’s reputation in the local media and global media and entertainment industries is well known and respected. With deep roots in broadcast journalism, the company works with more than 100 local television stations, major broadcast networks, Hollywood studios, cable operators, wireless providers, gaming organizations and many others in those spaces. What is not as well known is that the company’s earliest clients in the late 1950s included banks, breweries and motorcycle makers.

Magid continues to be a leading provider of quantitative and qualitative research based on human-centered design practices for consumer and commercial brands, including 3M, Amazon, Choice Hotels, Pepperidge Farm, Staples, Planet Fitness and more. The scope of work often includes path to purchase or journey mapping, pricing, segmentation, package testing and the company’s own Value:Friction^TM index modeling.

“Consumer and commercial brands who choose Magid benefit from the breadth of expertise built from our decades of work across industries,” said Craig Wax, Executive Vice President and Head of Magid’s Consumer & Commercial Brands group. “Putting the customer at the core of every engagement, we work with clients to solve their most pressing challenges and accelerate growth.”

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About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.