NEW YORK, March 25, 2021 – Magid announces the hiring of Liz Sanderson as Senior Vice President, Data Science and Research. Sanderson will play a key role in Magid’s Global Media & Entertainment practice, including the company’s EmotionalDNA® product. Based in New York City, she joined Magid earlier this month.
“Liz brings a wealth of experience in predictive analytics, ad effectiveness, neuromarketing, attribution, consumer insights, Hispanic audience development, and more, across brands and media,” said Kate Morgan, Chief Product Officer and Head of Magid’s Global Media & Entertainment practice. “Clients looking for enhanced quantitative solutions to solving media challenges, such as predictive modeling and AI will benefit from Liz’s deep insight and expertise.”
Sanderson joins Magid from Univision, where she held the role of Senior Vice President and Head of the Strategy & Insights organization. Prior to her 10 years with Univision, she spent 16 years with Procter & Gamble in brand management, marketing, and research. She is bilingual in Spanish and English and has worked in her native Venezuela, Spain, the U.K., Germany and the U.S. throughout her career.
“Magid is a well-recognized leader in the industry, and I couldn’t be more excited to collaborate across the team as we work with the organizations on the front lines of innovation in media and entertainment,” shared Sanderson.
Sanderson holds a bachelor’s degree in Systems Engineering with a minor in applied mathematics from the Universidad Metropolitana in Caracas, Venezuela.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.