Top 10 stories on local media in 2021
From studying the shifts in consumer behavior that are impacting local brands, to developing effective strategies for building long-term connection and brand affinity with Hispanic consumers, our Local Media…
“Feud” and “Judy” Top Thanksgiving Holiday Week
Review based on a national syndicated rating report for the week ending November 28, 2021. Thanksgiving and Black Friday fractured much of syndication in the session ending November 28, however access game…
Magid knows » online qualitative research
Online qualitative research methods have been an important part of our toolbox for more than a decade, but the pandemic has caused an even greater industry shift to online. Online qual offers many benefits:…
“Wendy Williams” Wows Without Wendy
Review based on a national syndicated rating report for the week ending November 21, 2021. The Wendy Williams Show (0.8 live plus same day national Nielsen rating, up 14% from the week before) moved up…
Top Talkers ‘Phil,’ ‘Live,’ ‘Ellen’ Surge
Review based on a national syndicated rating report for the week ending November 14, 2021. The top three talkers came up big in the session ending November 14 with leader Dr. Phil (new season high 1.9 live…
REPORT » Smart TV owners still watch ad-supported video
A recent consumer research study from VIZIO and Magid details how streaming device choices impact streaming entertainment consumption, including smart TV current and future usage. Download the report…
Magid knows local broadcasting » in a post-linear landscape
Where do local broadcasters fit in the post-linear landscape? While linear television still makes up a significant portion of revenue, there is no longer one primary source for consumers to access news and…
“Dr. Phil” Tops Talk as “Judy” Cleans Up in Court
Review based on a national syndicated rating report for the week ending November 7, 2021. Dr. Phil (four week high 1.8 live plus same day national Nielsen rating, up 6% from the week before) and Judge Judy…
Holiday season 2021: How to win in a tale of two economies
At the beginning of the year, we identified meta trends tied to the Great Global Restart – many of which held true in themes we witnessed and experienced throughout the year. We continued to wrestle with…
“Ellen DeGeneres” Delivers Higher Ratings as Last Dance Nears
Review based on a national syndicated rating report for the week ending October 31, 2021. Ellen DeGeneres (1.0 live plus same day national Nielsen, up 11% from the week before) had the strongest household…