Biggest challenge for Hulu, Netflix and HBO? Getting millennials to pay
Chief executive Bob Iger of Walt Disney is facing a challenge that will make his recent victory over Comcast in the battle for 21st Century Fox’s entertainment assets seem like a walk in the park. I…
Millennials are going to extreme lengths to share streaming passwords, and companies are missing out on millions
Streaming services such as Netflix, Hulu and Amazon are increasingly fighting for eyes — upping content spends and rounding out studios. But industry leaders are fighting a different battle for dollars…
Subscriptions demonstrate momentum — but also pitfalls
Consumers have their reasons for signing up for subscriptions and memberships, namely that they offer convenience, cost-saving, ease of access and the ability to try something new, Magid said. But not all…
Hotel loyalty members show higher engagement with subscriptions
The travel sector still has relatively few subscription offerings, however new research from Magid shows the great potential for subscription models for hotel and restaurant properties. Hotel loyalty…
Study: Most QSRs aren’t ‘cool’ — why that’s a problem
Probably now more than any point in history, the restaurant business chases “cool.” Cool brands are the ones in which everyone wants to be seen. It’s as if a brand’s level of coolness…
How Amazon Ruined Whole Foods (Or Maybe Not)
I was a happy Whole Foods shopper until recently. I know I usually paid a premium, but I found their fruit crisper than the produce I picked through at other supermarkets, and their fresh salmon worth the…
Interactive TV Company Looks to Pay Viewers
At a time when much of the television business is discussing which type of research currency to use to measure TV viewership for advertisers, interactive TV company iPowow is looking to fund a plan to create…
Cord cutting accelerates with millions more expected to leave pay TV for Netflix, Hulu, Amazon
More bad news for pay-TV providers: There’s another sign that cord cutting – consumers dropping pay TV for broadband-delivered video – is accelerating. A new forecast from research firm eMarketer…
33 million homes will cut the cord by 2018, report says
One research firm thinks the rate of cord cutting in 2018 is going to be greater than they initially expected. A new study from eMarketer finds that as many as 33 million homes in 2018 will opt out of paying…
A Year In, Cold-Blooded Oxygen Rebrand is Hot
It has been a year since Oxygen flipped the switch on being a full-blown true-crime network. Oxygen executives said the workload has been massive, but that significantly increased viewership has made it…