Beyond beer and brats » Milwaukee features strong stations that invest in local product
Why This Matters: Market No. 36 is more than a brewery town — and one that punches above its weight in the news game. Milwaukee was known for decades as a major beer producer, home to the likes of…
Zero waste: Consumers are woke, so now what?
This byline from Magid’s Steve Flynn originally appeared in CPGmatters. Cities are now having to deal with the environmental and economic impacts of excess waste as the export market for recyclables…
‘Grace And Frankie’ Ending After 7 Seasons Is A Sign Of The Streaming Times
Fans are going to miss watching the story of Grace and Frankie unfold. It has certainly been a hilarious and heartwarming ride. But the hit sitcom’s shelf life, in these modern streaming times, is coming…
The internet: Not a gimmick but a tool to control
The Internet has simply overtaken the newspaper as the medium consumers rely on to receive their news. However, that routine of enjoying the news over morning coffee, or sitting in the La-Z-Boy at the end of…
Study: Education, training essential to best position branded content
The Local Media Association (LMA) and Local Media Consortium (LMC) released the finds of a second study conducted through the Branded Content Project. The white paper was published this week. The project…
Local media organizations release Magid white paper on branded content
The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the local media industry can help…
Magid Mentions: Local Media August 2019 Issue
Below is our August 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! 5-minute read + downloadable report…
Magid Mentions: Global Media & Entertainment August 2019 Issue
Below is our August 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today! AUGUST 2019 ISSUE…
Hasbro bets $4 billion on content by purchasing Peppa Pig’s producer
Hasbro is spending $4 billion to buy animation studio Entertainment One, whose most popular franchise is Peppa Pig. Hasbro’s already turned Transformers, G.I. Joe and even Ouija boards into movies. Now…
The business of storytelling: 5 branded content strategies that grow local revenue
Participants in The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consortium, have learned a thing or two in the first few…