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Magid Mentions: Local Media August 2019 Issue

Magid Mentions: Local Media August 2019 Issue

Below is our August 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!

5-minute read + downloadable report
The Local Media Consortium and the Local Media Association today released a white paper with results from the Branded Content Project, examining how the local media industry can help its advertisers understand, engage and benefit from branded content campaigns.

The report, conducted by Magid, finds that education and training are vitally needed to help the industry define and better market the benefits of branded content to advertisers to allay concerns about budget, ROI measurability and creative control.

» Read the press release and download the white paper

4-minute read
The business of storytelling: 5 branded content strategies that grow local revenue
The Local Media Association and Local Media Consortium, through the Branded Content Project, have identified five successful strategies that local media organizations can implement to build and grow a local branded content initiative, including the idea of parallel content – an opportunity Magid uncovered in our 2019 Local Media Landscape Study. » Read on
2-minute read
Join Magid at AWARN’s News Thought Leader Roundtable » September 23
Moderated by Bill Hague, Executive Vice President, Media Strategy Group at Magid, the goal of the roundtable is to develop a voluntary playbook that will focus on practical concepts for using Next-Gen TV (ATSC 3.0) to reach new viewers in new ways – before, during, and after emergency events. » Learn more about the event
2-minute read
National syndication ratings summary: Judge Judy wins 2018-19 syndication season
With a full season average audience of 10.165-million viewers each day, Judge Judy was the most-watched and highest rated show of the entire year in syndication. » Continue

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