Hit titles from Netflix data dump reveal distinct benefits, Magid finds
Netflix’s recent data dump may have disclosed broad viewership metrics, but according to research from consulting firm Magid, a deeper look at a few of the list’s similarly-viewed hit titles reveals…
Soon you can subscribe to many streamers at once for $40 — but there’s a catch
An analyst calls the $40 bundle an “evolution” — or is it devolution? Been curious about niche streamers but couldn’t justify the expense? Good news: Soon you can get your Netflix with a…
Here Comes The Holiday Cheer – And Churn?
By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of us will be eating more, drinking more and partying more…
For streamers, not all churn is bad, new research finds
Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says Churn has long been a dirty word in the subscription business, especially when it comes…
Not all streaming churn is bad, Magid’s new analytics-driven tool SubScape finds
The strategy and consulting firm’s new data aims to differentiate between “bad” and “strategic” churn As streaming services seek to scale up and eventually become profitable, a key issue that they…
GamesBeat’s Women in Gaming breakfast discusses non-linear careers
During its Next event last week, GamesBeat held its 7th Women in Gaming breakfast event, sponsored by Amazon Games, where women in the games industry speak about their experiences and have a chance to…
RTDNA publishes study on trust in local news elections coverage
MINNEAPOLIS — Most U.S. local news consumers want journalists to ask tough, but respectful, questions of candidates and regularly fact check those running for office. This was one of many key takeaways…
Driving streaming video revenue with premium weather inventory: Webinar discussion
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in…
AI in Media: Define or Be Defined
Why local broadcasters must stay ahead of the technology curve The reluctance of broadcasters to accelerate the adoption of artificial intelligence (AI) is not without justification. A complex labyrinth of…
The Weather Company » Why an alerting strategy will help win customers in a multi-platform world
In an increasingly competitive, multi-platform environment, TV stations can deepen their relationships with viewers by creating an alerting strategy that goes beyond emergencies to enhance their lifestyles,…