Not all streaming churn is bad, Magid’s new analytics-driven tool SubScape finds
The strategy and consulting firm’s new data aims to differentiate between “bad” and “strategic” churn As streaming services seek to scale up and eventually become profitable, a key issue that they…
GamesBeat’s Women in Gaming breakfast discusses non-linear careers
During its Next event last week, GamesBeat held its 7th Women in Gaming breakfast event, sponsored by Amazon Games, where women in the games industry speak about their experiences and have a chance to…
RTDNA publishes study on trust in local news elections coverage
MINNEAPOLIS — Most U.S. local news consumers want journalists to ask tough, but respectful, questions of candidates and regularly fact check those running for office. This was one of many key takeaways…
Driving streaming video revenue with premium weather inventory: Webinar discussion
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in…
AI in Media: Define or Be Defined
Why local broadcasters must stay ahead of the technology curve The reluctance of broadcasters to accelerate the adoption of artificial intelligence (AI) is not without justification. A complex labyrinth of…
The Weather Company » Why an alerting strategy will help win customers in a multi-platform world
In an increasingly competitive, multi-platform environment, TV stations can deepen their relationships with viewers by creating an alerting strategy that goes beyond emergencies to enhance their lifestyles,…
BCE cuts raise questions about future CTV news strategy, highlight tech pressures
TORONTO – The strain facing traditional TV news organizations is well-established but a swath of layoffs that cut several of CTV’s best-known news personalities was a surprise to many, including national…
VIP+ Webinar: Why some churn is actually good for streamers
Among the many thorny questions facing the streaming sector at this thorniest of moments: How to deal with rising subscriber churn at a moment when Wall Street is pressing for profitability from…
Business Insider » Disney CEO Bob Iger is taking no prisoners
The following is an excerpt from a Business Insider article. Subscribe to read the full article. Since parachuting back into the CEO chair at Disney in November, CEO Bob Iger has taken to appearing in a soft…
Radio Milwaukee to partner with Magid to field five county listening tour
From Radio Milwaukee: Listening is what makes Radio Milwaukee what we are today. Yes, you listening to us. But also us listening to you, like earlier this year with our annual survey. Today, we’re…