2025 Preview: Reflecting on Consumer Trends & New Year Resolutions
Resolutions & Reflections Let’s kick off 2025 by taking a look back at our 2024 goals & actions The new year is a time for reflections & resolutions, so as we embark on 2025, let’s…
Explore 2024 Consumer Trends and What’s Next for 2025
Consumer Spending Update The 45 Divide Consumers under 45 are confidently stepping into the new year, presenting marketers with opportunities to harness their optimism while also addressing any ongoing…
Consumers are spending less and shopping smarter this holiday season
Consumer Spending Update The 45 Divide As the new year approaches, explore how consumer spending trends are shaping up differently across age groups, with notable divides in priorities…
The Magid Monthly – December
We shape business strategies with prescriptive consumer intelligence and provide the activation tools you need for immediate results. As a valued associate, you are receiving our monthly take on what…
Let’s talk about churn
Churn may not be the sexiest topic but it is a known industry issue – and one of the things Wall Street worries about for the streaming industry. For one, it drives up subscriber acquisition costs because…
Disney and Warner Bros. Veteran John Rood Named Magid Chief Brand and Communications Officer
The C-suite executive brings more than 25 years of marketing leadership experience John Rood has been named the Chief Brand and Communications Officer for Magid, the consulting, consumer intelligence and…
Wonder Women of New York 2024: Kate Morgan
Wonder Women of New York 2024: Kate Morgan By Kent Gibbons published 1 day ago Kate Morgan is all about using data and insights to help the Magid consulting firm’s media, entertainment and games clients…
Netflix Ends Apple Billing for Longtime Users of Old Low-Cost Basic Plan
Streaming giant is forcing ad-free viewers into higher-tier pricing By Edward C. Baig, Published February 27, 2024 Your Netflix subscription is about to go dark if you’ve been paying to watch the leading…
Brent Magid Says Hollywood ‘Can’t Just Create From a Spreadsheet’ – but Consumer Data Is Still ‘Crucial’
First-party data plays a major role in Hollywood decision-making to pinpoint content that will resonate with audiences. But Brent Magid, CEO of media research and entertainment consulting firm Magid, warns…
Smartphones have replaced Nintendo as the entry point for young gamers
Smartphones and tablets have replaced Nintendo as the entry point for gaming for young gamers, according to a survey by the Magid Games Team. Players are also starting out playing games at younger ages….
