Let’s talk about churn
Churn may not be the sexiest topic but it is a known industry issue – and one of the things Wall Street worries about for the streaming industry. For one, it drives up subscriber acquisition costs because…
Disney and Warner Bros. Veteran John Rood Named Magid Chief Brand and Communications Officer
The C-suite executive brings more than 25 years of marketing leadership experience John Rood has been named the Chief Brand and Communications Officer for Magid, the consulting, consumer intelligence and…
Wonder Women of New York 2024: Kate Morgan
Wonder Women of New York 2024: Kate Morgan By Kent Gibbons published 1 day ago Kate Morgan is all about using data and insights to help the Magid consulting firm’s media, entertainment and games clients…
Netflix Ends Apple Billing for Longtime Users of Old Low-Cost Basic Plan
Streaming giant is forcing ad-free viewers into higher-tier pricing By Edward C. Baig, Published February 27, 2024 Your Netflix subscription is about to go dark if you’ve been paying to watch the leading…
Brent Magid Says Hollywood ‘Can’t Just Create From a Spreadsheet’ – but Consumer Data Is Still ‘Crucial’
First-party data plays a major role in Hollywood decision-making to pinpoint content that will resonate with audiences. But Brent Magid, CEO of media research and entertainment consulting firm Magid, warns…
Smartphones have replaced Nintendo as the entry point for young gamers | Magid
Smartphones and tablets have replaced Nintendo as the entry point for gaming for young gamers, according to a survey by the Magid Games Team. Players are also starting out playing games at younger ages….
Hit titles from Netflix data dump reveal distinct benefits, Magid finds
Netflix’s recent data dump may have disclosed broad viewership metrics, but according to research from consulting firm Magid, a deeper look at a few of the list’s similarly-viewed hit titles reveals…
Soon you can subscribe to many streamers at once for $40 — but there’s a catch
An analyst calls the $40 bundle an “evolution” — or is it devolution? Been curious about niche streamers but couldn’t justify the expense? Good news: Soon you can get your Netflix with a…
Here Comes The Holiday Cheer – And Churn?
By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of us will be eating more, drinking more and partying more…
For streamers, not all churn is bad, new research finds
Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says Churn has long been a dirty word in the subscription business, especially when it comes…