Understanding media behaviors across generations
In today’s rapidly evolving media landscape, staying ahead of consumer behavior is crucial. A major multi-platform media company with a long-standing presence in traditional media realized it needed to…
How we helped a national retailer redefine the shopping experience
After a national retailer merged with another prominent technology brand, they faced the challenge of blending two shopping cultures without compromising what customers already loved. Seeking to refine and…
Boosting teen engagement for a major messaging app
In a crowded digital landscape, standing out with younger users is no easy feat. A major messaging app recognized the need to broaden its appeal to teens by understanding their unique behaviors and…
Smart TV brand elevates content curation with emotional intelligence
In the competitive world of streaming, content is king, but the ability to curate that content effectively is just as vital. A leading smart TV brand recognized that young adults, particularly those aged…
How national fitness retailer pumped up their brand health & customer experience
Evaluating the Heartbeat of Brand Health The expedition began with a pivotal question: How do we continuously measure and improve our brand health and customer experience? Understanding the vitality of this…
The emotional connection: how aligning brand and content boosts ROI
In an ever-evolving media landscape, the challenge for brands is no longer just about being seen—it’s about being felt. To uncover the power of emotional context, Magid teamed up with a major media…
Unlocking customer loyalty: how we reimagined a national retailer’s loyalty program
In the competitive retail landscape, understanding and engaging customers with a loyalty program that resonates and rewards is key to fostering long-lasting relationships. A national retailer recognized the…
Demonstrating the impact of brand transformation for global network turned streamer
A global entertainment company sought to understand the impact of transitioning from TV Network to Streamer, especially in how it would affect the brand’s emotional connection with its audience. The…
Optimizing ratings growth through customized promo strategy
An award-winning drama series was set to simulcast its second season on two different networks. The challenge was to drive increased tune-in by tailoring promos that resonated with the distinct emotional…
Optimizing health claims for a multinational manufacturer
A global, fortune-500 company sought to evaluate a wide range of health-related claims across various brands, including cereals, meals, snacks, and yogurt, to determine which would resonate most with…