Demonstrating the impact of brand transformation for global network turned streamer

A global entertainment company sought to understand the impact of transitioning from TV Network to Streamer, especially in how it would affect the brand’s emotional connection with its audience. The challenge was to integrate their vast library into a new streaming service without losing the core brand essence that the brand had established over decades.

Magid employed EmotionalDNA® to track and analyze the emotional signature of the new streaming platform over time, comparing it to the legacy brand. The data revealed that the platform significantly expanded its emotional footprint, especially in areas like Originality, Heart, and Adrenaline, without losing the core elements that defined the original brand.

As a result, the study confirmed that the streamer successfully achieved its goal of evolving the brand while staying true to its roots. They continue to build on this foundation, using the original research as a guide to further stretch the brand’s capabilities.