Smart TV brand elevates content curation with emotional intelligence

In the competitive world of streaming, content is king, but the ability to curate that content effectively is just as vital. A leading smart TV brand recognized that young adults, particularly those aged 18-34, spend more than nine minutes browsing streaming options before making a selection. With attention spans dwindling and a myriad of choices available, streamers run the risk of losing viewers altogether if they can’t cut through the clutter. Enter Magid’s EmotionalDNA®.

Leveraging EmotionalDNA®, Magid guided the brand in categorizing films and TV shows not by traditional genres, but by the emotional responses they evoke. This innovative approach helps viewers find content that aligns with their mood states, making the streaming experience more enjoyable and less overwhelming. For instance, movies like The Pursuit of Happyness and Concussion, both starring Will Smith, were classified under different emotional genres—Distant Figures and Epic Journeys—based on the emotions they elicit. This refined categorization enables the company’s recommendation engine to suggest content that surprises and delights viewers by speaking directly to their emotional needs.

By cutting through the content clutter with this emotionally-driven system, the brand ensures that viewers find exactly what they’re looking for, leading to higher satisfaction and prolonged engagement on their platform.