Health + Fitness
Crush the competition with game-changing health and fitness insights and strategies.
Supercharge your health and fitness brand
In an industry where consumer expectations are constantly evolving, Magid’s strategic insights and tailored solutions help you stay ahead. From optimizing equipment investments to understanding diverse preferences and managing health claims, we provide the tools you need to succeed.
The winning formula
We’re the connective tissue between your brand, industry data, and ever-evolving consumer needs. And other other experts, we speak your language. We translate intricate data about consumer behavior into health and fitness actions to connect with them.
Equipment Optimization
Maximize the impact of your equipment investments.
Equipment is a significant capital expense, and ensuring these investments meet consumer needs is essential. Magid’s insights help you optimize equipment selection and usage, ensuring longevity and productivity. Our data-driven approach identifies emerging trends and consumer preferences, enabling you to stay ahead of the curve and make informed investment decisions.
Personalized Experiences
Cater to individual preferences with precision.
Consumers have varied needs—some seek community and emotional support, while others prefer solitude to focus on their goals. Magid helps you understand these individual preferences through in-depth consumer research, enabling you to tailor your offerings to meet diverse expectations. By creating personalized fitness experiences, we help you foster deeper connections and loyalty among your members.
Health Claims Management
Navigate the complex world of health claims with confidence.
Health claims like ‘clean’ or ‘wholesome’ can be confusing and are constantly evolving. Magid’s expertise keeps you on top of changing consumer perceptions and trends, ensuring your brand’s health claims resonate with your audience. We help you communicate your brand’s benefits clearly and effectively, building trust and credibility in a crowded market.
Consumer Insights and Analytics
Turn data into actionable strategies for growth.
Understanding consumer behavior is key to staying ahead in the health and fitness industry. Magid’s advanced analytics and consumer insights provide a comprehensive view of your market, revealing patterns and opportunities. Our tailored strategies help you anticipate shifts in consumer demand and make data-driven decisions that drive sustainable growth.
Community Engagement and Support
Build strong communities and foster emotional support.
Creating a sense of community can be a powerful differentiator for your brand. Magid helps you design and implement engagement strategies that foster strong communities and provide emotional support to your customers. Whether through group classes, online forums, or social events, we ensure your brand creates meaningful connections that enhance member satisfaction and retention.
Empowering Health and Fitness innovators
Magid collaborates with top health and fitness brands to stay ahead of consumer demand. Our expertise in consumer behavior and market trends ensures these companies perform at the highest level.
Our team: Consumer Brands + Services gurus
Meet the dedicated professionals behind our health and fitness expertise. Our Consumer Brands + Services team’s understanding of consumer behavior and market trends ensures top brands stay ahead of the curve and exceed customer expectations.
Latest News + Insights
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Brand Partnerships Strategy: Finding the Right Fit Through Emotional Connection
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Broadcast TV’s Crossroads: Why Magid Says “Don’t Conflate Static with Strong”
At NAB 2025, Magid shared new insights on the future of local broadcasting—and why bold action, not just survival, is needed. A Sobering Reality: The Industry’s “Pyrrhic Victory” At the recent…
