Magid Products
Explore our suite of industry-leading solutions designed to transform data into actionable insights, enhance customer experiences, and drive your business forward.
Is your brand resonating with your audience? Discover the emotional drivers that could make or break your brand’s success.
Transform engagement and drive growth with the groundbreaking emotional insights and strategic Intelligence of Brand eDNA
Brand eDNA maps the emotional and performance landscape across 600+ brands in 38 categories, offering unmatched insights for optimizing brand value and consumer connection. This tool empowers strategic partnerships and boosts ad sales by aligning your brand’s emotional signatures with consumer expectations, providing a detailed analyses of brand health, perception, and market position, to create tailored strategies that engage and expand your audience.
Step into a new era of brand engagement with Brand eDNA
Elevate your Sales and Marketing with Magid AD.VANTAGE™, where unparalleled consumer insights meet AI-powered activation tools, crafting a strategic advantage that propels your business toward extraordinary growth and differentiation.
Propel Your Business Forward with AD.VANTAGE
Discover the power of AD.VANTAGE, a comprehensive platform blending AI sophistication with deep market insights to revolutionize your marketing strategies and sales outcomes. From generating on-target marketing content and sales materials to offering real-time consumer behavior analytics and trend forecasts, AD.VANTAGE arms you with everything needed to outmaneuver competition. Tailor your approach with AI-driven content creation, access exclusive market research, and engage with interactive tools that turn insights into action.
Navigate your market with confidence, powered by AD.VANTAGE
Unlock the emotional DNA of your audience and predict their every move. Ready to turn consumer emotions into your competitive edge?
Crack the code to audience engagement with eDNA
eDNA dives deep into the emotional drivers behind consumer behavior, offering unparalleled insights into what makes your audience tick. By analyzing the emotional DNA of your consumers, eDNA empowers you to predict engagement, tailor content, and maximize impact. Whether you’re looking to enhance marketing strategies or optimize content, eDNA is your key to unlocking higher engagement and loyalty. Discover how understanding emotions can translate into tangible business growth.
Turn emotions into business growth with eDNA today.
Navigate the streaming landscape confidently with SubScape, your ultimate ally in harnessing deep insights to secure audience engagement, optimize content strategies, and execute competitive maneuvers. Built for today's market dynamics, SubScape elevates your ability to predict trends, manage churn, and foster subscriber growth. All helping to maximize LTV (Lifetime Value) and minimize CAC (Customer Acquisition Cost).
The definitive segmentation and audience toolkit for streaming video
SubScape empowers streaming services with advanced segmentation and AI-driven simulations to precisely target subscriber acquisition and retention. It offers competitive analysis across key SVOD metrics and guidance on content investment to ensure maximum ROI. Plus, activating SubScape is easy. We teamed up with Claritas, so these SubScape segments are available now. No new tech spend or integration work is required on your first-party datasets.
Step into the future of streaming success with SubScape at your side.
Most brands only utilize selective research inputs and don’t leverage all of the prescriptive consumer intelligence available to them. Emotional sensibilities, that account for most consumer decision making, are missing. Briefs vary widely in quality; most aren’t good. And it takes way too long to create them.
The AI platform that creates world class, human intelligence-informed marketing strategy briefs at scale.
Collaborator Strategy offers:
UNMATCHED INTELLIGENCE
Collaborator ingests, analyzes and incorporates humanized data, tapping into our proprietary EmotionalDNA® data
CUTTING-EDGE TECHNOLOGY
Utilizing the most advanced AI reasoning models in partnership with your data and brand inputs
BEST-IN-CLASS FRAMEWORKS
Established by the world’s best marketers and customized for you
Where audience intelligence meets impact.
In a crowded digital landscape, high-volume, platform-optimized content is needed to break through the noise and capture your audience's attention. Demands on content creators are unrealistic, requiring massive volume and speed that human teams can’t sustain. Worse, brand voice often feels inconsistent across platforms because teams lack the custom style and guardrails necessary to keep every output reliably on-brand and polished.
From your source materials to optimized content instantly — on every platform
Collaborator Publisher is the only AI-powered platform designed to transform your raw source materials and ideas into optimized, perfectly on-brand content ready for publication across every platform. Built for content teams who need speed, volume, and quality without sacrificing brand voice. Create high-quality, brand-perfect content (corp comms like press releases, information content like news stories and podcast scripts, marketing collateral like social posts, etc.) designed to cut through the noise. Our 1,000+ users are immediately seeing a productivity improvement of over 50% with hallucination-free content.
Creators are seeing a productivity improvement of over 50%.
Want to tap into the cultural pulse of your market? CultureGraphics decodes cultural trends to guide your strategy.
Unlock cultural insights to shape your brand’s strategy
CultureGraphics provides a detailed understanding of cultural segments that influence consumer behavior. By analyzing 20 distinct cultural groups, this tool helps you tailor your marketing and product strategies to resonate with diverse audiences. Whether you’re entering a new market or refining your approach, CultureGraphics offers the insights you need to connect with your audience on a deeper level.
Transform cultural insights into strategic success with CultureGraphics.
Is your brand truly inclusive? See your brand through the eyes of diverse audiences with Diversity Lens.
Transform your brand’s inclusivity with Diversity Lens
DiversityLens analyzes audience perceptions of cultural authenticity and inclusion across television shows, employing over 6000 monthly surveys for comprehensive coverage. This always-in-field approach captures real-time data, offering precise breakdowns by demographic, geographic, and custom audience segments. With its 26-point examination process, DiversityLens empowers your business units with granular, actionable insights for informed decision-making.
Pave the way for a more inclusive media landscape with the intelligence of DiversityLens
Latest News + Insights
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There’s Magic in the Middle: Why Your Current Data Strategy Is Failing Your Business
In consumer strategy, we are seeing a dangerous pendulum swing in how companies leverage data and insights. Most businesses are currently trapped in one of two scary extremes, and both are costing them…
Solving the AI Disconnect Between Executives and Employees
Key Takeaways: A January 21st Wall Street Journal article by Conor Grant highlighted a frustrating reality: while the C-suite is bullish on AI, the average employee feels unconvinced. There is a massive…