What moves your audience?
We shape business strategies with consumer intelligence and provide the workflow tools you need for immediate results.
Magid is the premier consumer intelligence and business solutions company.
For 65 years, we have gathered and leveraged “humanized data” to understand what makes people tick and why people do what they do.
We know Consumer Experiences and we know Content. Our services — from strategy consulting to tech-enabled workflow tools — focus on helping our clients find solutions that optimize and monetize.
Diverse expertise across leading industries
At the forefront of innovation, Magid serves a multitude of industries with deep market expertise. Our courageous thinking ensures that your brand excels in a rapidly evolving landscape.
Discover the Magid advantage in Media + Entertainment, Games, and Consumer Brands + Services.
Unlocking your brands potential in Media + Entertainment
From streaming giants to tech innovators, Magid helps you navigate the fast-paced world of Media + Entertainment. Dive into our tailored strategies and insights to captivate audiences, drive innovation, and stay ahead in a rapidly evolving landscape.
Shaping the future of Gaming with forward-thinking strategies
Dive deep into the gaming universe with Magid’s unparalleled expertise. Our comprehensive research methodologies, innovative strategies, and industry foresight help you navigate the evolving landscape of games. Partner with us to elevate your gaming projects from concept to market success.
Transforming Consumer Brands + Services with strategic expertise
Elevate your brand with our unparalleled insights and strategies. Whether in retail, hospitality, health, or consumer goods, we help you understand and exceed customer expectations, driving growth and loyalty in a competitive market. Discover how we turn consumer behavior into actionable success.
Client success in all walks of life
Our expertise crosses boundaries and touches every industry. We take pride in guiding our clients towards groundbreaking solutions and fostering a more profound connection with their audiences. Witness our commitment to driving transformative success as we champion the ambitions of brands worldwide.
Our Core Values
Our core values are rooted in human insight, trust, innovation, collaboration, and creativity, guiding everything we do.
Human-Centered Insight
Inspired by our founder’s legacy, we delve deep into human behavior to transform customer experiences.
Trusted Partnerships
We shoulder your challenges, fostering trusted alliances that go beyond transactions.
Entrepreneurial Spirit
Innovation and strategic risk-taking are the lifeblood of our firm, ensuring agility and adaptability in ever-changing markets.
Family Ethos
Our collaborative environment echoes Frank Magid’s vision, uniting us towards shared successes.
Creative Prowess
Cultivating a culture of discovery, we ask the crucial questions that lead to industry-shaping solutions.
Latest News + Insights
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GPT-5 Is Here. But Is It Enough for Teams That Care About Connection?
Every time there’s a new AI release—like GPT-5—the digital world lights up with headlines about faster outputs, sharper reasoning, and flashier demos. For casual users, it’s undeniably impressive….
Mind the Gap: Why Utility Providers Struggle to Get the Credit They Deserve
The JD Power Annual Utility Brand Perception study was released last week, offering its rankings of energy providers across multiple performance factors. JD Power has been doing this study for years. And yet,…
FAST TV Isn’t Slowing Down. Understanding the Audience Is the Key to Keeping Up
The buzz at StreamTV 2025 was loud and clear. The FAST (Free Ad-Supported Streaming TV) space is expanding at a breakneck pace. But so are the challenges. As platforms race to attract viewers and ad dollars,…
