Delivering the emotional tonality consumers are looking for in light of COVID-19

All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.

Updated insights for the week of April 13

Magid’s Mike Bloxham dives into changing consumer tastes when it comes to the emotional tonality of content, as well as the surge in video chatting behavior.

People are using TV and movies to manage stress and anxiety. Light-hearted content is what most people seek but the emotional tones of drama and action-themed content have increased significantly this week – showing how quickly content preferences are changing in this situation.

Video chatting is here to stay. In the post-COVID-19 world, consumers expect to spend more time than they did
pre-COVID-19 following the news, listening to music, watching movies and video chatting.

Insights for the week of April 6

Tying back to Magid’s insights in this third week of looking into consumer concerns, behaviors and media consumption patterns in light of the coronavirus and COVID-19, Magid’s Mike Bloxham uses Magid’s EmotionalDNA^® to dive into the shows most likely to deliver against the Fun, Funny and Uplifting emotional tones that consumers are looking for in the COVID-19 environment.