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Magid webinar » Conducting effective research in the coronavirus era

Magid webinar » Conducting effective research in the coronavirus era

Consumer behaviors are rapidly changing in the wake of the COVID-19 pandemic. How are organizations developing strong and actionable insights to stay competitive and position for the future?

MINNEAPOLIS, April 23, 2020 – As the COVID-19 situation has evolved across the globe, the Magid team has been working closely with clients across industries to continue delivering insights that matter now more than ever.

There is a powerful opportunity for companies that are willing to stay ahead of consumer attitudes and behaviors in this moment – and how they are feeling and engaging in the period of time ahead. Additionally, consumers continue to have highly valuable opinions that aren’t limited to how they’re living their lives in this moment.

With this in mind, Magid will host a webinar led by select subject matter experts on Thursday, May 7 at 9 a.m. PT | Noon ET.

In this session, Magid experts will dive into:

The Role of Understanding Human Behavior and Attitudes in the COVID-19 Era

To position themselves and adapt for the future, companies need human science, not first-party data alone. Brent Magid, President & CEO, will speak on the critical imperatives for research leaders to help distinguish the importance of true human understanding at a time like this when consumers are receptive, thoughtful and introspective. 

Best Practices for Quantitative Research During COVID-19

More than ever, there is a strong need for quantitative insights professionals to focus on the right topics, set the right tone with respondents, institute standards for survey quality, and to maintain comparability – all while improving workflows and efficiencies.  Magid will share best practices on these topics and more.

Presentation and discussion with select Magid experts:

  • Gary Spangenberg, Managing Director, Quantitative Research
  • Andrew Hare, SVP, Quantitative Research

Online Qualitative Research Methodology & Best Practices

As early adopters of online qualitative methodologies, Magid is uniquely positioned to share valuable insights and best practices for those looking for nuanced understanding of consumers despite social distance.

Presentation and discussion with select Magid experts:

  • Sarah Holmes, SVP, Qualitative Research
  • Jennie Finerty, VP, Qualitative Research
  • Lauren McCluskey, VP, Qualitative Research

Magid webinar » Conducting effective research in the coronavirus era
Thursday, May 7 at 9 a.m. PT | Noon ET

Registration is required at


About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.

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