Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
A lot of industries have been hard hit during this pandemic with widespread restrictions on movement. One industry, though, is booming: video games. People are staying home, booting up their consoles and playing for hours.
In fact, a World Health Organization went as far as to recommend video games as a way to play with others while social distancing.
For many people, the COVID-19 pandemic has caused mass migration to a tropical island filled with talking animals.
I’m talking about Nintendo’s new game, Animal Crossing: New Horizon. It’s sold millions of copies in less than two weeks. The goal? Catch fish, befriend locals, wander around.
“It is a kind, nice environment,” said Dmitri Williams, a professor of communications at USC Annenberg. “And at a time when the world is dark and uncertain and grim, sometimes the best thing you can do is go into a warm, safe space.”
With people forced to stay home around the world, online games are also a way for friends to stay connected. Fifteen million people played the latest “Call of Duty” game in three days of its release. That’s a record. Neil Macker, a senior equity analyst with MorningStar, said more players also means more in-game purchases or “microtransactions.”
It’s not all good news for the industry, though. Sony’s new console, the Playstation 5, is supposed to launch this Christmas.
“Normally they would start production in, ironically enough, Wuhan, China, about right now to get enough consoles made in order to launch globally,” said Mike Salmon, senior vice president of games at Magid, a consumer research company.
Salmon said that timeline will likely be delayed. And new games are also hitting snags as creative teams have to figure out how to work from home.
View the original article on Marketplace.
Subscribe to Magid’s newsletters for updates on Media + Entertainment, Games, and Consumer Brands + Services news.
"*" indicates required fields