Magid to share insights on trust in local news at RTDNA22

Research conducted with the RTDNA to determine how local journalists and local newsrooms can gain more trust from their audience

MINNEAPOLIS, September 8, 2022 – Magid announced today that Bill Hague, Executive Vice President, and Pat Maday, Senior Vice President, will deliver the keynote presentation on trust in local news at RTDNA22. Cesar Aldama, Senior Consultant, will expand upon these insights in a breakout session to follow later in the week.

The conference, taking place September 14-16 in Indianapolis, is hosted by The Radio Television Digital News Association (RTDNA) – the world’s largest professional organization devoted exclusively to broadcast and digital journalism. This year’s theme is “Trust and Team.”

Opening Keynote & Membership Meeting
Bill Hague and Pat Maday, Magid
Thursday, September 15, 2022 | 8:30-10 a.m.

In 2022, RTDNA embarked on a groundbreaking fact-finding research project with Magid to determine how local journalists and local newsrooms can gain more trust from their audience. Learn from the team behind the research as they share what you can do to gain more trust from those you serve.

Breakout Session: How to Improve Trust in Local Journalism: Create an Action Plan
Cesar Aldama, Magid
Friday, September 16, 2022 | 10-11:30 a.m.

Take a deeper dive into RTDNA’s exclusive findings about what will make your content more trustworthy. Break down the research and action items with your colleagues and peers to create an action plan. What are other newsrooms doing to instill trust within their communities? How can journalists tackle tough topics like sharing personal values in a deeply divided society? We’ll cover this and more in a riveting collaborative discussion about trust today.

For more information on the event, please visit the RTDNA22 website.

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About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.